Laura Shaikh
Principal Strategist
Led by Laura Shaikh, DSG Media Group specializes in empowering hotels and travel brands to thrive in the digital landscape.
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With a background spanning global luxury hotel groups to boutique independent properties, Laura brings a wealth of expertise and a passion for developing thoughtful, data-driven strategies that deliver both performance and meaningful results.​
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Known for her ability to navigate complex challenges with a blend of strategic vision and hands-on execution, Laura collaborates with travel and hospitality organizations on a wide range of digital marketing initiatives and measurement frameworks, turning insights into impactful action.
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At DSG Media Group, collaboration, mentorship, and knowledge sharing are at the heart of everything we do. We’re deeply invested in the people and stories behind every brand, and we take pride in helping teams build confidence, clarity, and capability in their digital marketing efforts. As your dedicated digital marketing partner, DSG Media Group is here to fuel your growth and craft strategies that create lasting impact.
Digital Marketing Services
Paid Search
Leverage Google Ads to help potential guests find you at the precise moment they are looking for you.
Paid Social
Utilize social ads to grow the top of your marketing funnel and re-engage your existing audience, guiding them back into the booking funnel.
SEO & AIO
Optimize your website content and local listings to boost your online visibility and drive more traffic through search and AI engines.
Strategic Partner Management
Get help managing and optimizing your programs across metasearch, display, and TripAdvisor to maximize results.
Interactive Reporting Dashboards
Unified reporting that breaks data silos and unlocks insights
Messy data leads to messy marketing. We use Looker Studio to create sleek, interactive reporting dashboards that unite data across all your platforms.
